Sunday, 30 March 2014

WHAT IS ECO-FASHION?

Fashion Sustainability
Sustainability has become a necessity rather than an option, given the threat of climate change. Product developers, designers, retailers, apparel and textile manufacturers have recognized the opportunity of gaining competitive edge by showing their commitment to environmentally and socially responsible practices. For that, new material, processes and technologies capable of reducing pollution, increasing energy efficiency and minimizing waste are being employed throughout the supply chain. On the other hand, consumers are also becoming more Eco-conscious. This is demonstrated by the growing demand for Eco-friendly clothing and green care methods, in addition to an increase interest in recycling unwanted garments.

Although fast-fashion firms today are embracing sustainability, their businesses strive on encouraging multiple purchases through delivering trendy clothes at lower prices. Consumers are more than ever stimulated to buy and thus increasing the pile of clothes in their closets. How can fast-fashion tackle this issue? Are there any solutions?

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5 comments:

  1. Unknown30 March 2014 at 19:36

    Placing in-store recycling bins could be a solution.

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  2. Unknown5 April 2014 at 17:12

    Thank You Mayssa for your valuable comment. Adding to what you said, this practice is being adopted by retailers. H&M is one of the lead in adding these donation bins within its retail stores.

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  3. Zariss5 April 2014 at 17:26

    This an interesting fashion blog! I like the facts that it covers different eco-friendly solutions pertaining the fashion industry.

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  4. Zariss5 April 2014 at 17:30

    is there any specific guidelines/rules fashion designers or companies have to follow when producing an eco-friendly clothing line?

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  5. Unknown6 April 2014 at 14:53

    Thank you Zariss for your interest in the blog. To produce an Eco-friendly clothing line, Fashion Designers should use organic fabrics (made from organic raw materials such as cotton, Jute, bamboo...) and natural dyes in addition to produce their garments with manufacturers that employ processes and technologies capable of reducing pollution, increasing energy efficiency and minimizing waste throughout the supply chain. For more Information, please subscribe by adding your email address as this subject will be covered in more details in the near future.

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