AUGMENTED REALITY

Augmented Reality Applications

Today's technological advancements have a great influence on how companies custom tailor their marketing strategies. Mobile devices became a vital element in the sales process and decision-making. Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers in a spectacular way, taking shopping experience to a whole new level. Augmented reality creates new digital experience that enriches the relationship between a consumer and a brand. It can be used in any indoor or outdoor location, relying just on tablets or mobile devices with a camera, GPS capability and internet connection. Augmented Reality does not only achieve the WOW factor but represents an exciting experience with the brand generating buzz and brand recall.

Absolut Greyhound World
Virtual Fitting Room