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Fashion Sustainability |
Sustainability
has become a necessity rather than an option, given the threat of climate
change. Product developers, designers, retailers,
apparel and textile manufacturers have recognized the opportunity of gaining competitive
edge by showing their commitment to environmentally and socially responsible
practices. For that, new material, processes and technologies capable of
reducing pollution, increasing energy efficiency and minimizing waste are being
employed throughout the supply chain. On the other hand, consumers are also
becoming more Eco-conscious. This is
demonstrated by the growing demand for Eco-friendly clothing and green care
methods, in addition to an increase interest in recycling unwanted garments.
Although fast-fashion firms today are embracing sustainability, their businesses strive on encouraging multiple
purchases through delivering trendy clothes at lower prices. Consumers are more
than ever stimulated to buy and thus increasing the pile of clothes in their
closets. How can fast-fashion tackle this issue? Are there any solutions?
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